What are the Be components of the Be-Know-Do model?

• A. Character and Presence.
• B. Knowledge and Skills.
• C. Leading and Managing.
• D. Discipline and Courage.

Answer: (A)

Be focuses on who you are as a leader: your Character and your Presence. Character encompasses your values, ethics, courage, and self-discipline—what you stand for and how you act when no one is watching. Presence is about how you carry yourself—your bearing, confidence, and how you project yourself under pressure. This foundation makes you credible and trustworthy, which in turn supports effective knowledge application and actions. Knowledge and Skills belong to the Know component, and Leading and Managing align with the Do component. Discipline and Courage are elements you’ll find in Character, but the Be pairing is specifically Character and Presence.